Relationship management:

Complete and up-to-date information enables you to focus your interactions on preferred customers at the right time. Business Central helps you make the best decisions to serve prospective customers more efficiently and focus on good sales and marketing strategies to improve customer service.

Contacts.

Business Central stores and maintains your marketing information where you can register opportunities and quotes as well other marketing activities. You can add contacts to Segments to target groups of contacts. Opportunity Management allows you to keep track of sales opportunities and group these into stages for effective management. Manage your sales pipeline by adding quotes to the Opportunity Management section and manage your customer journey.